Custom Storefront for a D2C Retail Brand
Industry: E-Commerce
Timeline: 12 weeks
Problem
The brand's bundling and tiered-discount logic did not fit cleanly into the template e-commerce platform they were using, requiring manual workarounds during every sale.
Approach
We reviewed their existing catalog structure and promotional rules, then designed a custom pricing engine that could handle their specific bundling logic without manual intervention.
Solution
A custom storefront with a flexible discount and bundling engine, inventory sync, and an admin dashboard for managing promotions without developer involvement.
Project Overview
The store has run through two major sale periods without the manual pricing workarounds the team previously relied on.
Key Features
Custom discount and bundling engine
Inventory management
Admin-managed promotions
Payment gateway integration
Technology Used
Laravel
React
MySQL